In 2019, the first Pļaviņas Daugava Promenade Half Marathon took place in Pļaviņas. Although the event is called a half marathon, it offers distances of different lengths for beginners, enthusiasts and professionals. The Pļaviņas Daugava Promenade Half Marathon is organised in August in honour of the Baltic Way campaign. At the culmination of the event, a "living chain" is formed on the promenade. A place of fame for the participants of the running festival has been created near the start-finish area on the Daugava promenade, where every year plaques with the names of the participants who have completed one of the distances of the event will be added.